Case Study 

Boho Gal Jewelry

HOW we TRANSFORMED BOHO GAL’S MARKETING STRATEGY, BOOSTING ROAS FROM 2.89x TO AN IMPRESSIVE 8x IN JUST 2 MONTHS, LEADING TO A 155% YEAR-OVER-YEAR REVENUE SURGE.

– Case Description

Boho Gal makes jewelry inspired by India’s traditions. They also help support women through ‘Women for Women International.’ But they needed help growing their sales and reaching more customers.

Background

Before Boho Gal met Maaya Media, they were sitting at a 2.89x ROAS. Which made the advertising profitable, but they were barely profiting due to product and supply chain costs on top. 

They knew it was time for a change, it was time for a Marketing Agency that truly cares about Boho Gal’s mission to help women survivors turn their life around and appreciates beautiful Indian inspired jewelry.

And of course, an agency that didn’t think 2.89x ROAS was enough.

Results

In a matter of just 2 months, Boho Gal’s ROAS increased to 2.89x to 4x ROAS in the first month, then 4x to 8x ROAS in the second month! 

With some days hitting 10x ROAS. 

Boho Gal actually ran out of stock, which was a great opportunity for them to start producing more products for a quantity discount. Which as a result brought down their CPA as well.

Their revenue is already 155% higher than last year.

The Process

  • Deep dive into what the last marketing agency Boho Gal was doing.
  • Turning off underperforming campaigns.
  • Testing tons of out of the box interest.
  • Testing new creatives and ad copy that resonate with different audiences.
  • Creating a lot of warm and cold audiences.
  • Found the right audience and some new performing audiences.
  • Created new advantage + campaigns.
  • Created separate audiences for prospecting and retargeting. 
  • We are looking to start performing email marketing to target and connect with new and current customers.