Case Study
Sunny & Finn
HOW WE HELPED AN ECOMMERCE BRAND TO INCREASE NEW CUSTOMER REVENUE BY 350% AND SCALE REVENUE UP TO 800% [UNDER TWO MONTHS]
– Case Description
Sunny + Finn is an Australian designed, ethically produced Kids’ clothing label. They are a family-owned, Australian-designed clothing company that uses ethical manufacturing. They wanted to launch brand into a new market – the USA.
The Problem
Sunny + Finn was looking to achieve a better return on what they were spending with Facebook. Though they had a funnel and were getting conversions, the return on what they were spending was lagging. They also never sold their products in the USA and wanted to launch products profitabily.
The Results
The Solution
Sunny + Finn enlisted the expertise of our agency to increase their return on ad spend and drive sales.
Our Approach
We began with a quick audit to ensure Sunny + Finn’s Shopify website was optimized to achieve top results.
Next, we tested the audience, messaging, and products to limit bottlenecks early in the campaign and implemented Rapid-Fire Testing to validate personas, offers, and creatives that delivered quick – and BIG – wins.
Throughout the campaign, we layered in a variety of retargeting and email marketing to ensure we were reaching all potential customers.
Then we continued to monitor performance daily to adjust and optimize ads to amplify return on ad spend.
Process
Before starting to run ad, we made sure client's Shopify store was optimized to receive the best possible results.
We methodically tested various audiences, messages, and products to ensure we got client high converting customers on demand.
Our motto is no customer left behind. So, we layered their marketing with various retargeting and email marketing campaigns to ensure we get all potential sales.
Throughout the entire campaign, we monitored daily to ensure we could tweak and optimize ads for the best possible return on ad spend.
We provided a concierge reporting service to keep the client up-to-date on their campaign.
Final Result
In just a few weeks, Kimaaya Media delivered an average of 350% return on ad spend. We even hit a whopping 800% return as we continued to scale their campaigns. What does ROAS mean in terms of revenue? The client spent a total of $8,082.95 and received a return of $28,373.07 in revenue.
Spent
Revenue
ROAS
