Case Study
Spoonflower
HOW WE HELPED AN ECO-FRIENDLY SUSTAINABLE ECOMMERCE MARKETPLACE INCREASE ROAS FROM 4.7X to 10.3X. [IN JUST ONE MONTH]
– Case Description
As an online marketplace for wallpaper, home décor, and fabrics, Client features over one million designs created by independent artists worldwide. The artists receive royalties when their designs are purchased, so you feel good about your purchase. Using eco-friendly, sustainable and scalable manufacturing processes, their on-demand digital printing technology is revolutionizing the textile industry.
The Problem
Although the Client had a thriving sales funnel and were growing in conversions, the profit margins were still low in all 3 product categories. They were at a point where they felt like they were getting a lot of sales, but nothing was changing! Which goes to show that even companies who generate high revenue, struggle with their own marketing.
The Results
We at Maaya Media immediately recognized this issue from another Client who had the same situation. Our team restructured the entire funnel campaigns, dialed in on their target market. By implementing these changes, we increased Return-On-Ad-Spend from 4.7X ROAS to 10.3X ROAS in just one month.
Process
Full-Scale Audit of all current Campaigns; See what was working vs. what was not.
Deep dive into avatar and avatar's pain points and interests
Testing new creative hooks based on psychology and data.
Developed a full Scale Sales Funnel addressing customers at various sales journey.
Developed a full Scale Sales Funnel addressing customers at various sales journey.
Final Result
We continue to maintain a profitable ROAS while scaling allowing us to increase revenue month-after-month! Within 8 months of managing the account, clients spent $27,869 dollars and made $154,367 in 30-days. That is a ROAS (return on ad spend) of 5.55X, meaning for every $1 spent pm ads, the client made $5.55 in revenue.
Spent
Revenue
ROAS
